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Sports technology labs reviews7/29/2023 Similarly, while fans were unable to attend live sports events, football matches were aired live in the UK with its share of challenges of lockdown cancellations and delays, but very strong social engagement. Due to the sharp increase in streaming media during the pandemic, consumer conversations about streaming services such as Netflix and YouTube are up from a year ago as the British population during Covid-19 – like people everywhere – were in lockdown, bored and desperate for home entertainment and eager to share with others. Netflix has the biggest rank change among the top 10, from position #15 in 2019 to #4 in 2020. To achieve its top honors, Twitter holds the #1 position with scores dominating in volume, brand sharing and influence, but with a decidedly mixed performance in net sentiment – the brand has more negative online conversations about its brand than positive. The newly released analysis ranks the brands based on Engagement Labs proprietary TotalSocial® data and analytics platform, which continuously measures social metrics that are proven drivers of business performance of more than 400 UK brands. The dominant role of sports, technology and media is consistent with prior findings from Engagement Labs that showed these three categories also dominate social media conversation in the US, where they collectively account for more than three quarters of all social media conversation about brands. ![]() This ranking focused on brand performance online via social media. The ranking was released by Engagement Labs, a data and analytics company that measures online and offline performance for brands. ![]() Retailer B&M joins this group as the only brand outside of this trio of categories to earn top 10 status, an honor it shared in 2019 as well. Brands in media, technology and sports garnered 9 of the top 10 spots in social media performance. A newly released ranking of UK brand performance on social media declares Twitter, the social networking service, as #1, followed by Liverpool FC grabbing the #2 spot and YouTube claiming the #3 spot.
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